Other establishments are being encouraged to take up the baton and share responsibility for ensuring that people with dementia feel valued and able to contribute to their community, safe in the knowledge that their community is understanding and supportive of their needs. This can be achieved by making a commitment to become more dementia-friendly in the way in which they operate.

The process of becoming dementia-friendly is free and is designed to be clear and straightforward, in order for the businesses to learn about what they can do in their situations and simply implement some small changes. These changes are intended to have a significant impact for people affected by dementia. Businesses are able to access resources to help guide them through the process, in close collaboration with their local Dementia Friendly Community.